About Us
Our Story
we believe in the power of innovation and collaboration to drive success. What started as a small team with big dreams has grown into a thriving agency dedicated to helping businesses achieve their goals. Our mission is simple: to deliver results through creative strategies, cutting-edge technology, and a passion for excellence.
With a team of experts who value integrity, ingenuity, and client success, we take pride in crafting tailored solutions that not only meet but exceed expectations. Every project we undertake is a reflection of our commitment to your growth and our belief in the potential of every brand we work with.
We are driven by values
Our values define who we are and how we work. At Marketing Agency, we prioritize integrity, creativity, and collaboration in everything we do. We believe in building meaningful relationships with our clients, empowering them to achieve their goals, and always staying true to our commitment to delivering exceptional results.
Results Oriented Growth
We focus on delivering measurable outcomes, helping businesses achieve sustainable and scalable growth.
Client Collaboration
We work hand-in-hand with our clients, fostering transparent communication and meaningful partnerships.
Data-Driven Creativity
Combining creativity with insights, we design strategies that are both innovative and effective.
The team behind our success
Meet the passionate professionals who bring expertise, creativity, and innovation to every project. Our team is dedicated to helping you achieve your goals with tailored strategies and exceptional execution.
John Marshall
Strategy
Maria Williams
Marketing
Mark Spencer
Copywriting
Helen Castillo
Public Relations
Join our team!
Feeling inspired? Be part of a team that values innovation, collaboration, and growth. Together, we create impactful strategies that make a difference.
The Moving Industry Exposed
An Insider’s Guide to Avoiding Costly Scams
A Billion-Dollar Problem by Design
The moving industry is built on a foundation of trust, but a shadowy segment exploits customer vulnerability for massive profits. This isn’t accidental; it’s a system perfected to manipulate you during one of life’s most stressful moments. Understanding the financial and emotional cost is the first step to protecting yourself.
$2.4B+
Lost Annually to Moving Scams
1 in 10
Moves Becomes a “Nightmare” Scenario
ZERO
Leverage You Have Once Your Life is on Their Truck
Trick #1: The “Hostage Load” Scam
This is the most common and devastating scam. It begins with a quote that’s too good to be true and ends with your belongings held for ransom. The chart illustrates how a seemingly small initial quote can balloon into an astronomical final bill, leaving you trapped and powerless.
Anatomy of the Scam
The Lowball Estimate
An artificially low price (e.g., $2,500) is quoted to secure your business, often 40-50% below legitimate competitors.
The Moving Day Ambush
After your belongings are loaded, the foreman presents a new, inflated bill with unexpected fees.
The Hostage Moment
Your life’s possessions are on their truck. You must pay the new, exorbitant price (e.g., $7,400) or they won’t deliver.
Trick #2: The Phantom Weight Deception
For long-distance moves charged by weight, scammers have perfected methods to add hundreds or thousands of “phantom” pounds to your bill. These are pounds you didn’t pack, but you’re forced to pay for. The methods are subtle, deceptive, and highly effective.
The Fuel Tank Trick
The empty truck is weighed with an empty fuel tank. The loaded truck is weighed with a full one. The difference—over 700 lbs of fuel—is added to your bill.
The Equipment Addition
Dollies, pads, and straps are removed for the empty weigh-in and put back for the loaded one, adding 200-400 lbs of their gear to your cost.
The “Driver & Crew” Weigh-In
The empty truck is weighed with just a driver. The full truck is weighed with the entire crew inside, adding 400-600 lbs of personnel to your shipment.
Real Example: The Financial Impact
A family’s quote for 7,500 lbs was inflated to 11,200 lbs using these tricks. See the devastating financial impact below.
Trick #3: The Bankruptcy Shuffle
The most sinister trick isn’t about overcharging you—it’s about erasing accountability. A scam company operates just long enough to collect payments and rack up damage claims, then vanishes legally, leaving customers with broken belongings and no recourse.
The Lifecycle of a Shuffle Company
This isn’t a legitimate business failure; it’s a planned cycle of deception designed to evade responsibility. The chart below shows the typical lifespan and key warning signs.
How to Protect Yourself
-
✓
Research Deeply
Check the company’s incorporation date and verify their DOT number has been active for 3+ years on the FMCSA website.
-
✓
Verify Insurance Directly
Don’t trust a paper certificate. Call the insurance provider directly to confirm their policy is active and covers cargo.
-
✓
Ask for Long-Term References
Ask for references from moves completed over 2 years ago. A shuffle company won’t have any.
Your New Superpower: Confident Moving
The scammers’ worst nightmare is an educated customer. That’s what you’ve become. You now have the knowledge to identify red flags, ask questions that expose liars, and choose a mover with confidence. You have the power.
Choose a Trusted Mover
Understanding Identity Resolution
Identity resolution is a crucial process that enables marketers to identify and match user identities across various devices and channels. This methodology is vital in creating personalized advertising experiences. It allows businesses to gain better insights into customer behavior, facilitating more effective marketing strategies.
The Importance of Identity Resolution in Google Ads
In the realm of Google Ads, identity resolution plays a significant role in optimizing ad performance. By understanding who your audience is, marketers can tailor their advertising messages to resonate more deeply. This targeted approach not only improves engagement rates but also enhances return on investment.
Step-by-Step Tutorial for Implementing Identity Resolution in Google Ads
To effectively implement identity resolution within your Google Ads campaigns, follow these steps:
- Collect Data: Start by gathering customer data through various sources, such as website analytics and CRM systems. This data will form the backbone of your identity resolution efforts.
- Utilize Google Tag Manager: Leverage Google Tag Manager to track user interactions across your website. This will help you to correlate user actions with their respective identities.
- Enhance User Profiles: Use the data collected to build comprehensive user profiles. Ensure that these profiles include not only demographic information but also behavioral insights.
- Integrate with Google Ads: Implement the findings from your user profiles into your Google Ads campaigns by adjusting targeting preferences and messaging strategies accordingly.
- Monitor and Optimize: Continuously monitor the performance of your campaigns. Use the insights gained from identity resolution to make data-driven adjustments, optimizing your ads for better results.
In conclusion, understanding identity resolution and effectively implementing it in Google Ads will significantly enhance your marketing efforts, leading to improved engagement and conversions.